GPRS being less popular

1. Pretty bad infrastructure on GPRS – one on within circle, two in roaming and three on speeds

2. Lack of handsets (being price sensitive, too few,,, while thats changing pretty fast now)

3. Lack of device management tools,,, meaning just about 20% of capable handsets are enabled for GPRS

4 Lack of killer apps as yet
(well again changing at fast pace with just a blackberry email app)

5. Consumer awareness and low internet penetration (while this finally would cause high usage in the end state)

There are no weightage for thes points and they vary from operator to operator & region too!

Slightly complex, but fairly good subject for deliberation.

Content uploader

Take a complete back up of the content on your phone, including contacts, calendar, ringtones, video and other data and restore this data in case your phone is lost. Looking at the growing occurrence of phone theft, upgradation of handsets we saw an opportunity to offer an integrated solution that provides customers with full backup and restore services of mobile contacts, calendar, tasks and other data.The data will be stored in a central repository and maintained by us. It is the choice of the subscriber if he wants a part or whole of the data to be publicly shared with other customers. If the subscriber has created a ringtone or a wallpaper, or shot an exclusive photograph, he can wish to share it an earn royalty on each download. It will be a copyright of the owner and he will ear the royalty from each download being made by other subscribers.

 

How can a subscriber use this application?

 

What are the requirements for a subscriber to use this service?He can access his data from his GPRS enabled phone or through his PC by using the Internet. We will provide a user ID and a password, which could be accessed from anywhere across the globe. There is no charge for uploading the data but a subscriber will have to pay for each download they make, which is currently being charged by the operator. However, we will keep it at a competitive price to encourage subscribers to download so that the uploader earns a royalty.

 

How do you foresee the response of the market to this new application?

 

Well, it’s a a huge market, which will drive the user-generated content in this sector. There is a huge demand for content with the easy access to the Internet. The most popular ringtone, Crazy Frog witnessed enthusiastic response from mobile subscribers worldwide. It started in the UK and even made way to the Indian market.This is an application to boost the latent talents of the young minds. This is a community-based service and we are optimistic to receive encouraging response from the market. With majority of subscriber own a camera phone, they can share those exclusive photographs as wallpapers, rest depends on the consumers to decide rate the creativity.

 

The subscriber will be given a mail ID and a password, and he will have the choice to make his whole or part of the data public or personal. He can access his data through GPRS from his mobile or through the Internet. The data will be safe and secure as in an email account.

Social networking kicking

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